Work judged on business impact.

A six-branch grocery chain with no online presence was losing bulk-order customers to competitors with functioning e-commerce.

Conversion-focused e-commerce build with delivery zones, WhatsApp ordering fallback, and a Meta remarketing programme.

Online orders became a third revenue channel within one quarter, with bulk enquiries doubling month on month.

Strong products, weak positioning. Ad spend was scaling but return on ad spend sat below break-even at 1.1x.

Rebuilt Meta funnel with CAPI tracking, a monthly creative testing sprint, and a redesigned product landing experience.

Return on ad spend crossed the 2X threshold in week six and held through peak season at higher spend.

Client onboarding ran on spreadsheets and WhatsApp. Quotes took two days and leads regularly went cold.

CRM implementation with automated lead routing, WhatsApp Business templates, and an operations dashboard.

First-response time dropped from hours to under two minutes and the ops team reclaimed most of a working day each week.

A consulting firm's analysts spent days each month hand-building client reports in Excel.

Power BI reporting layer plus a six-week analytics training programme for the delivery team.

Monthly reporting moved from three days of manual work to a refresh button, freeing senior time for billable work.